For this project I was tasked by a client to create a logo for a press on nail business. The requests from the client included the following:

-clouds

-blue, pink, and yellow color palette

-dreamy retro aesthetic

I created a series of different logo designs based on these requests. For the font I chose Funkydori, I went with this choice because the font has a retro look to it with it's dramatic ascenders and bold, flowy characteristics. I positioned the clouds to surround the logo in a way that would emphasize it without overpowering it. For the background colors I went with a dreamy purple and pink gradient palette and added sparkles and shimmer to create a feminine and dreamy look. For this logo I used a combination of Illustrator and Photoshop.

Below are a few of my draft logos before landing on my finalized design.