ANGLIAN WATER
NEVER STILL, NEVER STOP
NEVER STILL, NEVER STOP
TECHNIQUE : 2D MOTION GRAPHICS/2D HAND DRAWN ANIMATION , PRODUCTION : SPINDLE , CLIENT : ANGLIAN WATER ,
AGENCY : THE CORNER / NO.8 LONDON , ANIMATION DESIGN : ALIXE LOBATO , YEAR : 2021
Overview
To animate doodles and drawings for an Anglian Water campaign and enhance the commercial.
The Brief
Alixe was hired by No. 8 London to add some quirky and unique hand-drawn animations to live action advertisements for their Anglian Water campaign.
The Challenge
Due to the short amount of time that we had to do the work in—a standard problem in advertising—our biggest hurdle was the delivery schedule.
The Solution
We worked on this concurrently to meet the tight deadline, and hired more animators to help in the process. We sent wips to the production promptly and used loops to save time when we could.
The Process
To ensure that we were going in the correct direction, we sent through some still samples and some test animations in gif format. These were a big hit with the customer, so we immediately went on to the animation phase.
Technique
The doodles were animated in Photoshop using frame-by-frame hand-drawn animation and a wonderful plugin called Timelord. With AfterFx and Mocha, we then tracked and integrated the animation.
Software
Adobe Photoshop, Illustrator, After Effects, Mocha.
Results
The main advertisement and the cutdowns were both delivered on time, and the customer was pleased with the images. This was a great campaign to be a part of and we always enjoy combining hand-drawn animation with more advanced digital after effects work.
Our Credits
Styleframes design and animation: Alixe (Flying Duck Studio Lab)
