Toys"R"Us engaged Razorfish to find out how they could create more excitement around their biggest holiday offering, The Great Big Toys"R"Us Book. After careful consideration, we felt the best way to engage parents and kids was to bring the book alive in the form of a fully shoppable activity book—a book that could grow over the years in the form of a digital scrapbook. We proposed enhancing their popular print publication by using the latest augmented reality technology to create a fun, surprising and highly interactive digital experience.
