Ricardo Trindade's profileTelmo Julião's profileRodrigo Julião's profileJoão Pedro Carreiro's profileAlexandra Guimarães's profile+3
Amazon Pet
Multiple Owners
•
Amazon Ecommerce Marketplace product design research UI/UX user experience user interface Case Study design
Problem: The Amazon marketplace doesn't have a tailored experience for the purchase of pet supplies.
Our framework: Research, interviews, affinity map, HMW, prototype, usability tests
Contextual Analysis
Amazon Ecommerce Marketplace product design research UI/UX user experience user interface Case Study design
Competitors Analysis
Interviews
Affinity Map
Insights & Discoveries: Realism, Efficiency and Abstraction.
User Profiles: Penny-Pinscher, The Over-Protector, That's Suspicious, Pet Hipster
Customer Journey
How Might We
Problem Statement
Brainstorming
Concept
Opportunity - Pet Passport
Sketches
Visual Identity - Amazon Pet
Mockups - High fidelity wireframes
Amazon Pet - Homepage / Landing page
Amazon Pet - Pet Passport and Profile pages
Amazon Pet - Product Page
Amazon Pet - Prototype overview
Usability Tests
Next Steps
What did we learn?
Thank you!

This project was developed during 3 months in the context of the Postgraduate Course in Digital Experience Design - DXD,
at the Faculty of Fine Arts of the University of Lisbon.

Check the links below to see more of our work!
Alexandra Guimarães  —  João Carreiro —  Ricardo Trindade —  Rodrigo Julião —  Telmo Julião

January 2022

Amazon Pet
22
370
2
Published:

Owners

Ricardo Trindade's profile
Ricardo Trindade
Lisbon, Portugal
Telmo Julião's profile
Telmo Julião
Lisbon, Portugal
Rodrigo Julião's profile
Rodrigo Julião
Setúbal, Portugal
João Pedro Carreiro's profile
João Pedro Carreiro
Lisbon, Portugal
Alexandra Guimarães's profile
Alexandra Guimarães
Portugal

Amazon Pet

Amazon Pet - Shopping for pet supplies, made easier.

22
370
2
Published:

Tools

Creative Fields