Queer Media Festival UK 2014
This logo was the result of creating a vintage style poster that feature Media City UK's skyline. In this logo, it has been given an LGBT twist to symbolise a bridge to LGBT understanding and unity. Features on print media, digital and will be animated for the film festival.
 
The front draws inspiration from 1920s posters, particularly those of the Cannes Film Festival which often featured sleek simple visuals that conveyed the meaning of the event in a minimalist yet colourful way. The skyline is that of Media City UK in Salford, the location of the event. The fan bridge on the left connects to the city via the 7 colours of the rainbow. This symbolises the bridge of understanding and unity that the event seeks to build.
 
The back of the leaflet focuses on the details of the event including affiliates at the footer and a twitter contact. The centre ensures that all participants reach the venue on time and with ease with an easy to look at map and easy to follow directions.
 
Font used throughout is the Nevis font. This kind of font was commonly seen in 1920s posters and so for this poster, it fits right in.
 
Social media imagery sees an exaggerated emphasis on the bridge connectors but the skyline still present. This evolved into the more abstact logo seen at the top.
 
The partnerships are expressed along an arc. Alludes to the rainbow motif without actually being one.
Links the partnerships together.

 
The logo looks good even at very small sizes. Ideal for use a digital on-screen graphic.
 
Queer Media Festival UK 2014
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Queer Media Festival UK 2014

Inspiration was drawn from 1920s film posters. Simplicity and use of negative space for maximum impact. There are eight suspension bands that con Read More
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Published:

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