I created the website, branding and logo design for this private medical care clinic. The customer is likely to be a more affluent person aged late 20s and up, or someone searching on behalf of a relative to try to find them help for their pain.
In Europe, blue is associated with confidence and cleanliness. Two of the biggest healthcare institutions in the UK — the NHS and Bupa — use blue as their brand colour.
The font used for headings and in the logo is called Gill Sans. Gill Sans has considerable British history – it was used on the London and North Eastern Railway. The font used for the body copy is Georgia, which is designed for clarity on a computer monitor even at small sizes.
