Gentlemen's clock was the first big project, that I got from LinkedIn to design a complete identity for a men's suit business and also to come up with the name, a tagline, with a brand strategy to penetrate the market.
This new business wants to target people with deep pockets, but people with deep pockets are very picky so after many discovery sessions we conclude that they need a premium feel to their brand while maintaining exclusivity for customers to feel that the suit sewn by gentlemen's clock is for them and them only.
Back in the days of the monarchy, a Clock was a short rob that only royalty used to wear & a suit give the same feel to a gentleman as a clock to royalty, After all, these people in suits that we are talking about will be lawyers & Business people, hence Clock = Suits for gentlemen and from the same logic, I extract the tagline for their brand.
Clock for King's, Suit for Gentlemen's
They even asked me to work for them as their brand strategist & to build these personas for them to be crystal clear about the kind of customers they should target, after many sessions, we come up with 2 user profile.
