The 2022 Winter Olympics in Beijing provided a lot of thrills, spills and of course gold medal performances.
Mediacorp was the official Winter Olympics broadcaster in Singapore and provided comprehensive coverage of the event.
I was approached by Mediacorp to create content about the games for their YouTube platform.
For my part I came up with a range of ideas covering a wide base from Singaporean-centric pieces to content which reflected the fact that the event was held over Chinese New Year. On top of planning on what type of videos to create, I also reacted to trending stories that were taking place and publishing content that was relevant for example the emergence of Ailing Eileen Gu as China's Snow Princess.
In total I produced 15 videos over the Olympic fortnight which were published on Mediacorp's YouTube platform.
It was a very dynamic project and fun too! I'd like to thank Kenneth Ho and Suzanna Teo for giving me the opportunity to work on this fantastic Winter Olympics campaign.
The videos are on YouTube but may be geoblocked if you're not viewing from Singapore.
Here's the list of videos that were made for the Winter Olympics:
Four Athletes Who Came In Clutch:
Too Close to Call, Almost:
The Golden Tiger:
Five Fun Facts About Ailing Eileen Gu:
Up, Up and Away:
Ways to Celebrate:
The best of Ice Dance Rhythm:
Chloe Kim - The Snowboarding Sensation:
A POV ride of the Olympic Sliding Track:
Daring to Dream:
The Golden Rivals:
Skeleton Key:
The Treble:
World Record Breakers:
China’s Golden Generation:
