BMW - modular exhibition concept

A design concept for BMW experience day 2014 China. The client's target was a moving exhibition that could be erected within two days, extended or reduced based on various store sizes and 170 different locations.
Exhibitions normally face issues of bad viewing angles, unclear scenography, surprise effects, missing interaction and unclear people flow. With this concept these problems are solved by connecting each exhibition area via enclosed corridors that themselves act as display space for car parts, interactive content or images and are at the same time resting areas. The viewer needs to go with the flow and walks as directed with no possible short cuts, confusions or detours and thus gets to see every element of the exhibition in a carefully arranged sequence.
While the main exhibition spaces are standard boxes the modular nature of the corridors allows for faster move in time, great flexibility and reduced cost. Each module consists of prefabricated elements that are connected on site based on individual needs.
In addition the corridor elements can be used as stand alone modules for car display in retail or public space for short time promotion or product launches and I developed a series of scenarious and applications for different scenarios. 
Design concept of the module
Explosion drawing of module assembly
Interchangeable wall elements
Typical display corridor 
L-shaped arrangement
Car launch booth
Open car display scenario
Open indoor module
Outdoor module
Interesction used as resting area
Design inspiration
Full exhibition arrangement
BMW - modular exhibition concept
122
3025
1
Published:

BMW - modular exhibition concept

Design concept for a versatile exhibition module for BMW Experience Day 2014
122
3025
1
Published: