To launch GoCar Protect - Gojek’s new standards in public transport’s health safety in the pandemic, Gojek and Purpose Agency together created the campaign “Chổng khuẩn X3, an toàn có GoCar”.
GudLag Creative was approached to create a stunt video and surprise our audience with celebrity appearance. The video is finished after 30 days of brainstorming ideas and production, including the process of building a giant box keeping GoCar as a surprise element. Going from art direction at the beginning to execution was a meticulous and calculative process, with many challenges along the way. Our film was got more than 1,000,000 views on Facebook. Let’s take a look at our finished work below: