Brand based classroom project, complete with brand research, new product, collaterals, client profile, trend and forecast study, story development and range development.
Brand chosen was Banana Republic which is a low-end luxury clothing and accessories retailer owned by the American multinational corporation Gap Inc and was founded in 1978 by Mel and Patricia Ziegler.
PRODUCT LINE IDEA
FORECAST BOARD
MOODBOARD
FINAL ILLUSTRTIONS
