To promote and elevate the Latinx community, UPS requested to design an art piece for their campaign Proudly Unstoppable that represented what it feels like to be a Latinx Small Business Owner. Using the concept "Fire within us" I became inspired to use the fire element as a connection to creativity, energy, and resilience. Also the use of hand imagery is meant to represent identity, power, connection, and creation. This piece became a limited edition package (something UPS hasn’t changed for decades) and a mural in Chicago that is not known as a Latino community city but is Latino strong like any other big city and economy across the country. The mural featured Latinx businesses around when you scanned the art.
Creative Directors: Kevin Ragland, Jeanette Tyson
Concept: Rique Santiago, Paola Villatoro-Weir
Production Company: Lobo, Muros
Design & Illustration: Luis Pinto
Agency Rep: Mendola Artists
