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Client: Skinny Blonde Baker | skinnyblondebaker.com
Brief: Skinny Blonde Bakeris an independently owned bakery established by Eileen O' Meera, a registered dietitian in Milwaukee, Wisconsin. Eileen is passionate about baking sweet treats that are pleasing the eye and the palate. With a focus on reduced calorie and low fat desserts, Eileen's recipes can be tailored to accommodate any individual or occasion, This includes dietary needs such as high fiber, vegan gluten free and more.
I developed these printed pieces for the client, which include a trifold brochure, direct mailer postcard and a brand identity manual. Eileen wanted a consistent brand identity that portrayed her customization, healthy ingredients and skillful decorating. Skinny Blonde Baker specializes in custom, healthy ingredients to meet specific dietary needs. I focused on a fresh and light, yet indulgent, appearance to depict the company’s slogan; “all good, no guilt”. I was also responsible for some of the copy within the pieces.
Role: Designer, Art Direction