Launching first-ever black yogurt, that was created with youth culture in mind, we needed a non-standard ecosystem. We looked at rave-ish culture and created a hypothesis: youngsters burning down on a dancefloor and need a light morning. «Active Night - Morning Light» was born. We built awareness with teaser posts, after - engaged with an insta-mask and influencers, activated (reached through promoted posts, influencers), and followed up with more branded content and walls bombing. KPIs were overreached up to 8 times, by using an unusual mix of influencers cultural moment was created and rounded up with a kind of sustainability
Advertising Agency: Isobar Ukraine, Kyiv, Ukraine
Associative Creative Director: Anna Iemelianova
Creative Lead/Creative Copywriter: Yaroslav Lerman
Creative Copywriter: Nika Varlamova
Copywriter: Anastasiya Sochyvets
Designer: Denys Levadnyi
Designer: Miroslava Sherbak
Senior Account Manager: Daria Maslova
Production Manager: Anatoliy Mykolaychuk
Product Owner: Alexandra Badikova
