PROJECT: STORE DESIGN & EXECUTION FOR CROCS

LOCATION: AMBIENCE MALL GURGAON

AREA: 120 sqm

DEVELOPMENT TIMELINES: 75 DAYS 

Retail has become a synonym for the world of entertainment and shopping therapy. Though e-com has created a substantial impact in post covid era and meta-verse would multiply the growth as well as experience in years to come. 

However, the Brick and Morter segment still play an important role when there is a need for supportive conversation, physical experience and trust. 

Continuous evolution, innovation is pivotal in retail and a necessity of the moment. 

Global consumers have started spending much of their time on digital screens and it could be in any form i.e. personal computers, TV screens and mobile phones. Hence, the integration of digital screens is mandatory for the brand environment. This would bring freshness to the store as well as illustrates value messaging in many efficient and economic ways. 

The new concept would support the three matrix functions in mega ways e.g. customer, sales associate and product. 

1. Customer/s: With the new concept at the place, it is easy for a customer to navigate inside the store and browse through the key pillars of the brand. This will inform the new product launches and activate the desire to purchase. 

2. Sales associate/s: The entire key inventory is displayed right on the floor. This helps sales associates in quick conversion. The new model is also bringing mastery of the collection and displaying it in flawless ways. 

3. Product/s: It ensures the best visual impact, created dynamism to the product and encourage the availability of merchandise.