Problem:
In today’s age of information overload and the bustling sounds of city life, it can be challenging to find a moment of silence and reflection. The cacophony of daily life, coupled with the bombardment of news about political unrest, social issues, and global pandemics, can make it difficult for individuals to connect with their inner selves and find spaces of spiritual refuge and critical contemplation. This constant distraction and the lack of connection to those around us have created a dissonance in our experiences of the world.
In today’s age of information overload and the bustling sounds of city life, it can be challenging to find a moment of silence and reflection. The cacophony of daily life, coupled with the bombardment of news about political unrest, social issues, and global pandemics, can make it difficult for individuals to connect with their inner selves and find spaces of spiritual refuge and critical contemplation. This constant distraction and the lack of connection to those around us have created a dissonance in our experiences of the world.
Solution:
For the Contemporary Middle East Gallery’s window-performance, we designed a poster that perfectly captures the essence of “Wenn die Stadt schweigt, spricht das Herz” (“When the city is silent, the heart starts speaking”). This visual identity blends Middle Eastern warmth and German minimalism, with the pause sign rendered in beautiful calligraphy as the focal point. This pause sign is a metaphor for the need to stop and find silence amid the noise. As a communication design agency focused on intercultural communication and branding, we have created a visual journey that encourages reflection and connection, bridging the gap between two distinct cultures and offering a respite from the chaos of modern life.
