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NextProject™ Executive Education


Project Overview

Next-Project™ is an executive education and management coaching company with exceptional expertise and experiences in project management. 
The company trains and coaches professionals and leaders around the world to ensure success of large and complex projects.  
It is one of the only 3 organisations capable of working on very large projects, above 500M € in France.
Despite Next-Project™ high level of expertise and impressive client portfolio, Next-Project™ is quickly being overtaken by its competitors' contemporary image and strategy. The founder feels that the Next-Project™ brand image does not match its actual expertise.





Creative Solution

After several rounds of research, we were able to define the positioning that translates the founder’s true vision: Toward Excellence.
This new positioning aims to convey a sense of transition to a great and successful future. 
To express our new brand idea, Toward Excellence, we wanted to create a sense of movement forward and connection while appearing impeccably neat. 
The new logo was transformed into a sharper and bolder arrow that is both stable and flexible at the same time. 
We evolved the colour palette into a more modern one, by making the green more mature  and incorporating a deep blue into the palette. 
We chose the font Mont to represent the brand for its bold and modern characteristics.
The brand system derives from the shape of the logo, symbolising a door opening to the future. 
Overall, the brand identity focuses on giving the feeling of moving forward. 





NextProject™ Executive Education
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Published:
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Chonticha Hanon

NextProject™ Executive Education

1
21
0
Published: