To design an identity system to solve a local crisis in San Francisco Bay Area:
Bullying in Schools. I achieved that by designing a vibrant, colourful, repe-
titive, expressive logomark that appeals to school kids and trained counselors
working in the field of child development. The logomark communicates bullying
prevention and its ties to the pilot program. The 3 arrowed figures holding hands
shows unity, continuity, bravery, and that we are stronger as a unit and united
against this on-going crisis, bullying.
Thank You!
