Pergo is one of the world leaders in laminate flooring, and needed to create seasonal Diwali cards that showcase their stunning decors. Diwali, the festival of lights in India is traditionally celebrated with oil lamps as the main part of the festivities to welcome happines and prosperity into the home.

 

We related the superior durability of the floors to the greeting message of the card, and mentioned the added benefits of the floor surface being stain, wear and fire resistant that makes it a worry free choice to withstand everyday living and special occasions. We used a combination of interior shots, close ups and floor surface textures throughout the pages of the card. The flower graphics on the card edges are a part of the international Pergo corporate identity, and is used as an added element in the cards for a more festive appeal.

 

The concept was executed as hard copy cards sent out to potential buyers and as e-mailers to the database.