- ENG -
Ceres is quite a strong beer and In Italy it is a brand for a young target audience.
Politicians also aim for a young audience, but Italian youth consider them the most aged,
corrupted and incapable in Europe.
The challenge:
Prove that the young Italians, even if they love a strong beer,
are more responsible than those who represent them.
The opportunity:
Elections are getting close and everybody feels that the tables are going to turn.
But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting.
The goal: Ceres Beer will bring the students’ problem to the attention of everyone.
The strategy: The young Italians abroad are the real heroes, and the will vote anyway.
Execution:
We organize symbolic elections in major European cities.
Outcome: The cause of the students achieves unprecedented visibility across all media.
Ceres gains invaluable awareness and becomes the most cited brand during the election weekend.
CREDITS
Executive Creative Director: Francesco Bozza Associate Creative Director: Sergio Spaccavento
Client Creative Director: Andrea Stanich Art Director: Alessando Sciarpelletti Copywriter: Silvia Savoia
Art Director Junior: Patrick Rossa
Account Director: Edi Borrelli Account Executive: Giorgia Benetti
Producer: Sveva Spalletti Editor: Alessio Dogana
Client Creative Director: Andrea Stanich Art Director: Alessando Sciarpelletti Copywriter: Silvia Savoia
Art Director Junior: Patrick Rossa
Account Director: Edi Borrelli Account Executive: Giorgia Benetti
Producer: Sveva Spalletti Editor: Alessio Dogana
THANKS FOR WATCHING!
