Ceres Beer #ivoteanyway
- ENG -
 
Ceres is quite a strong beer and In Italy it is a brand for a young target audience.
Politicians also aim for a young audience, but Italian youth consider them the most aged,
corrupted and incapable in Europe.
 
The challenge:
Prove that the young Italians, even if they love a strong beer,
are more responsible than those who represent them.
 
The opportunity:
Elections are getting close and everybody feels that the tables are going to turn.
But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting.
The goal: Ceres Beer will bring the students’ problem to the attention of everyone.
The strategy: The young Italians abroad are the real heroes, and the will vote anyway.
 
Execution:
We organize symbolic elections in major European cities.
Outcome: The cause of the students achieves unprecedented visibility across all media.
Ceres gains invaluable awareness and becomes the most cited brand during the election weekend.
 
 
CREDITS
 
Executive Creative Director: Francesco Bozza
Associate Creative Director: Sergio Spaccavento
Client Creative Director: Andrea Stanich 
Art Director: Alessando Sciarpelletti
Art Director Junior: Patrick Rossa 
Copywriter: Silvia Savoia
Account Director: Edi Borrelli 
Account Executive: Giorgia Benetti 
Producer: Sveva Spalletti
Editor: Alessio Dogana
 
 
THANKS FOR WATCHING!
 
 
Ceres Beer #ivoteanyway
7
774
2
Published:

Ceres Beer #ivoteanyway

Ceres is quite a strong beer and In Italy it is a brand for a young target audience. Politicians also aim for a young audience, but Italian youth Read More
7
774
2
Published: