As the most dynamic city in the Nantes metropolitan area (through its associative, sports and economic fabric), and the most agricultural city, Carquefou took the time with us to redefine its brand DNA, in a context where the previous logo dated back to 1988. However, the city has evolved a lot since that time. 

Using a collaborative methodology structured in 2 workshops, and an audit phase we were able to propose a new brand platform for Carquefou. The goal: to reveal the emotional potential of Carquefou. 

To determine what it is about this city that is so personal and complex that it can create attachment, connection, difference, and openness at the same time. And to make the various communication actions of Carquefou gravitate around the same ideal and the same personality. 

- Creation of the signature "Ville Vivante, Esprit Vrai". 

- Creation of the logo of the city in lettering. A big C, dynamic and light, drawn with one stroke. Positive and energizing. 

- Deployment of the new graphic charter