Building Singapore’s social equity for art and culture
When National Gallery Singapore approached us to design and develop their website to inaugurate their new museum launch, they wanted us to create a user experience that puts art at the centre of everything.
We worked closely with the client and UX team to create a unique experience for the website; we call it 'guiding curiosity'. We used typography design that compliments the artwork, micro animations as a storytelling device, and unconventional layout design that lets our audience navigate and discover modern South-East Asian art in a delightful manner.