(Part 1: Teamwork) Advertisement concept: These posters depict the various ways in which Lovisa’s new products can be worn throughout the day. The 3 scenarios shown are a bicycle outing, high tea at a cafe and a formal cocktail party. The celebrities (Blackpink) can be seen enjoying their time while wearing Lovisa’s products. My contribution was in the colouring and linework adjustments of the posters.
(Part 2: Individual Work) Campaign event concept: ‘Lovisa: Always One for Every Occasion’ is a 2-day campaign event held at Plaza Singapura’s atrium. Activities would show the versatility of Lovisa’s new collection in different occasions and the celebrity endorsement of the popular Kpop band, BLACKPINK, will be sure to attract audiences. The stage and entrance designs are based on hearts, clean geometric shapes and follow the colour schemes of Lovisa and BLACKPINK.
