Using the text/content from an existing Rice Krispies® box (supplied text + barcode + nutrition facts + Kellogg's logo) and three colors, communicate pre-determined attributes in 3 distinct designs. This project is supposed to communicate convey mood/vibe/personality using only typography. Each design should accurately display one of the 3 P’s, poetic (participatory), practical (informational), and persuasive (preachy).
I started my designs out analogue. See my process here!
This design is Poetic or participatory. It is ambiguous and lets the viewer participates in decoding the image. When holding this box, one has to twist and turn it to fully understand it.
This design is Practical or informational. It conveys info as the primary importance. It clearly states all necessary information and what to expect during the experience.
This design is Persuasive or preachy. It has a certain degree of voice and energy. It is persuading you to want something.
