Decore & Brinque
Decorate and play as the name suggests, it is a toy and decoration store, the main thing is gifts. Some choices were around the visual direction described in the briefing, modern, human, and emotions, this appropriation we see in the brand itself and the unfolding of the identity.
The creative direction is given in the initials of the brand and mainly in an Ampersand that then becomes the junction of the initials and a heart, thus highlighting the human and emotional side of the brand. Gifts evoke good feelings, memory, joy, and happiness.
naming & Visual Identity
