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    ETF is the world’s leading independent authority on exchange-traded funds. They offer financial investors access to the best ETF data, ratings, a… Read More
    ETF is the world’s leading independent authority on exchange-traded funds. They offer financial investors access to the best ETF data, ratings, analysis and news available. I developed the ETF branding from the ground up when IndexUniverse decided to rebrand. They pride themselves on having the cleanest data in the industry, and this guided the brand development. The logo communicates the ideas of being clean, pure, and having on target data. In addition, the logo projects an element of approachability which reflects the company's mission to inform and empower investors. The supporting dot pattern graphics were derived from financial regression charts and reflect that the heart of the company is data-driven. The dot patterns express the "uneven-ness" of real data and the energy of market trading. I oversaw the successful implementation of the branding company wide with the aid of a production designer. Website traffic, event attendance, and publication subscriptions all saw steady growth post rebrand. Read Less
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ETF Branding

ETF is the world’s leading independent authority on exchange-traded funds. They offer financial investors access to the best ETF data, ratings, analysis, and news available. 

I developed the ETF branding from the ground up when IndexUniverse decided to rebrand. They pride themselves on having the cleanest data in the industry, and this guided the brand development. The logo communicates the ideas of being clean, pure, and having on target data. In addition, the logo projects an element of approachability which reflects the company's mission to inform and empower investors. The supporting dot pattern graphics were derived from financial regression charts and reflect that the heart of the company is data-driven. The dot patterns express the "uneven-ness" of real data and the energy of market trading. 

I oversaw the successful implementation of the branding company wide with the aid of a production designer. Website traffic, event attendance, and publication subscriptions all saw steady growth post rebrand.

logo in Times Square 

ETF Awards


stage design


branded chartered flight


website


corporate collateral 


swag


print advertising


ETF Report magazine released at the same time as the announcement of the rebrand



—  S T Y L E   G U I D E  —




—  P R O C E S S  —

CREATIVE DIRECTOR
ETF.com
Art Direction, Design & Layout
Jeannine Gaubert Pamoukdjian

(Project date: 2013-2016)