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    ETF is the world’s leading independent authority on exchange-traded funds. They offer financial investors access to the best ETF data, ratings, a… Read More
    ETF is the world’s leading independent authority on exchange-traded funds. They offer financial investors access to the best ETF data, ratings, analysis and news available. I developed the ETF branding from the ground up when IndexUniverse decided to rebrand. They pride themselves on having the cleanest data in the industry, and this guided the brand development. The logo communicates the ideas of being clean, pure, and having on target data. In addition, the logo projects an element of approachability which reflects the company's mission to inform and empower investors. The supporting dot pattern graphics were derived from financial regression charts and reflect that the heart of the company is data-driven. The dot patterns express the "uneven-ness" of real data and the energy of market trading. I oversaw the successful implementation of the branding company wide with the aid of a production designer. Website traffic, event attendance, and publication subscriptions all saw steady growth post rebrand. Read Less
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ETF Branding

ETF is the world’s leading independent authority on exchange-traded funds. They offer financial investors access to the best ETF data, ratings, analysis and news available. 

I developed the ETF branding from the ground up when IndexUniverse decided to rebrand. They pride themselves on having the cleanest data in the industry, and this guided the brand development. The logo communicates the ideas of being clean, pure, and having on target data. In addition, the logo projects an element of approachability which reflects the company's mission to inform and empower investors. The supporting dot pattern graphics were derived from financial regression charts and reflect that the heart of the company is data-driven. The dot patterns express the "uneven-ness" of real data and the energy of market trading. 

I oversaw the successful implementation of the branding company wide with the aid of a production designer. Website traffic, event attendance, and publication subscriptions all saw steady growth post rebrand.

signage in Times Square 
 ETF.com awards dinner

ETF.com awards dinner


stage design


branded chartered  ETF.com flight


website


business cards 
letterhead


print advertising


ETF Report magazine that was released at the same time as the announcement of the rebrand


pull up banners


branded apparel mockups


branded materials


folders & brochures


stickers


office signage


style guide


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CREATIVE DIRECTOR
ETF.com
Art Direction, Design & Layout
Jeannine Gaubert Pamoukdjian

(Project date: 2013-2016)