New Stage is a platform that connects actors, directors, and producers. It allows filmmakers to find talent and hold remote auditions. It also gives actors a chance to break into the film industry regardless of their location or cultural background.
There was an idea of holding an international contest to support the launch of the platform. Both the platform and the contest needed branding. It had to be simple and memorable, scalable for various purposes, and applicable in digital and physical media.
For the logo, we chose the instantly recognizable image of a clapperboard. It is a universal symbol that can often be found in branding, and using it was a deliberate choice. Just like a basic T-shirt that complements any given outfit, this simple logo serves as the basis for the entire brand system.
Non-stop movement lies at the very heart of the brand. This is why we employed geometric patterns to reflect the continuous process of film production. The patterns are created within the framework we set but live their own lives onward.
They can be used both statically and dynamically. Curiously enough, even the static images create a feeling of motion.
Some platforms are purely digital, others are closely linked to the physical world. New Stage is one of the latter. It is a place where the online and offline realms unite to bring together people from all over the vast world of cinema.
New Stage is a project that lets people be authentic and encourages them to express themselves. This is why there is a visual emphasis on people and emotions in the branding. The simple yet vivid style of the pictures reflects people's lives, desires, and aspirations.
We designed a collection of merch with people and their needs in mind. Convenience and adaptability are common features in both merchandising and branding — and the New Stage project is no exception.
We make digital solutions that BRING BRANDS AND PEOPLE CLOSER.
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