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Dotrix
Yaxu Han
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Dotrix希望通过服饰这个载体来呈现当下中国热爱流行、街头文化群体的品味及经历,包括对现今与过去人物、作品、现象及事件的批判和赞美等,以此希望当代中国的青年族群能对自己民族有更深的理解和认知。Dotrix不止是一个服装品牌,意在通过其表达和令人思考的传递中引发共鸣, 敢于直面现象进行批判与讽刺, 以媒体的角度用服装作为介质,输出表达于在乎的文化与精神。品牌名称由“Dot”与“Matrix”组成而来,在不同的语境或是情绪中代表着不同的概念。
更多信息请关注Instagram@rix.dot
Logo designed by Yaxu Han
Instagram:
@yaxu_han
Website:
www.yaxuhan.com
More info about this project:
www.instagram.com/rix.dot/
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Dotrix
7
217
0
Published:
April 7th 2022
Yaxu Han
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Yaxu Han
New York, NY, USA
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Dotrix
7
217
0
Published:
April 7th 2022
Creative Fields
Graphic Design
Branding
Art Direction
chinese
Clothing
Fashion
logo
wordmark
beijing
Highstreet
graphic design
© All Rights Reserved
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No use is allowed without explicit permission from owner
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