My local bike shop approached me about doing this ad while in the middle of a long shop ride. Winded, I oblidged and had a great time working on this ad.
I worked closely with the shop owners to craft content. The circular shapes in this ad mirror the logo mark and also play into the contour of the bike wheel. The stitched stroke is indicative of lacing on athletic clothing. I branded this ad to match the clean aesthetic of their store and website which also contrasts heavily with the saturated ads of their competitors.