Web strategy played a large role in this project. OneStar has three main actions for three different audiences and a ton of information on their site. The goal: to clean up the site navigation, giving each audience a clear path to conversion. I like to start with sitemaps, page-maps and sample navigation.
Next: The design process! Below is a small mood board. Each sample design includes elements that I like and want to emulate on the new OneStar website. After the mood board is finalized I start working on the homepage mock-up.
Flat mock-ups turn into an interactive mock-up and a style guide for the client to use for any future design projects. The interactive mock-up is a full site with several pages designed to present to the client and gather feedback and approval.
Web development took place in Wordpress. OneStar needed several custom post types to fit their various types of content. They also needed their site integrated with Salesforce to help create a seamless process for their on-boarding team.