Midgame Fund
Game Fund — Client: Midgame Fund
Branding and website design for a Dutch gaming industry fund. The newly founded fund asked me to create a visual identity for their website. Their main purpose is to attract indie game designers and fund their games. Using easy-to-understand guidelines, they simplified an otherwise tiresome funding process. I created a simple and bold identity system that unifies ‘games’ and ‘bureaucracy’ in a playful manner.
