Boy Scouts of America: Northern Star Council - 2010 Annual Report
The theme of the Northern Star Council’s 2010 Annual Report is “It’s Bigger Than Badges.”
The report’s opening page explains it best:
Let us begin by saying Scouting is not about collecting badges. It’s about collecting the lessons, experiences and relationships that shape your life. Behind each small, round patch is a story with infinite endings. One by one, these stories come together to form the person who writes them — confident, courageous and prepared to make a difference in the world.
The artwork featured on the cover was designed as a massive merit badge mosaic, consisting of 12,060 merit badges, and measuring over 19 feet tall and 13 feet wide. The merit badge mosaic theme is continued throughout the annual report.
The time lapse video, linked below, shows how it all came together.
Client: Boy Scouts of America
Agency: Martin Williams
Location: Minneapolis, MN
