BROW ARTIST
Instagram Activation
Instagram Activation
#starringbrows
CREATIVE CHALLENGE:
FIND A NEW & UNIQUE ANGLE OF COMMUNICATION TO STAND OUT FROM THE CLUTTER AND ESTABLISH L’ORÉAL PARIS AS AN INNOVATIVE, TRENDY & EXPERT BRAND IN BROW MAKEUP
IDEA:
Brow performance. L’Oreal invited four local actresses with a big number of followers in instagram to play famous plays using just expressiveness of their brows.
The BROW ARTIST L’Oreal collection includes 4 different products, every product has its own unique way of application and benefits.
We came up with an idea of a brow performance to support the collection in social media. Actually, we were not sure that it’s possible, but we did that ;)
We rewrote 4 famous plays for 15 seconds movie, created a strong link between the product and play for every our heroin.
Our talents published these movies in their SM stories and supported them with posting of photos with products.
with such a bright talents WE SHOWed THAT NOTHING EXPRESS YOUR BEAUTY BETTER THAN BROWS and got 20 millions of viewERs PER 2 MONTHS in instagram.
And of course 100% click plan on BUY STAGE is completed too.
INSTAGRAM STORIES
OSTROVSKY
“THE STORM”
starring:
Irina Starshenbawm's brows
"Everybody are afraid of the storm!
But not her brows…"
L’OREAL BROW ARTIST
#starringbrows
PUSHKIN
“THE queen of spades”
starring:
Diana Pojarskaya’s brows
"INTENTION, SELF-CONFIDENCE AND THE PERFECT BROWS -
THAT are my three WINNING CARDS."
L’OREAL BROW ARTIST
#starringbrows
Tolstoy
“WAR AND PEACE”
starring:
Aglaya Tarasova's brows
"Be not afraid of the first dancing party if your brows are perfect."
L’OREAL BROW ARTIST
#starringbrows
GREEN
“THE RED SAIL”
starring:
Katherina Shpitsa's brows
"When your dream will appear on the horizon - be ready to browtips."
L’OREAL BROW ARTIST
#starringbrows
INSTAGRAM POSTS:
storyboarding
PACKSHOTS & TITLES
"BROW ARTIST
Instagram Activation WAS the most intellectual project for L'Oreal."
Instagram Activation WAS the most intellectual project for L'Oreal."
Claudio Cavicchioli.
Country General Manager. L'Oreal.
