Crax Fritts

Badhaai Do Contest

Campaign: Contest/Giveaway

Brief:
Crax needed an engagement activity to increace awareness around Crax Fritts & Badhaai Do movie. Brief was to create a contest in association with the new film to create a buzz and increase engagement/participation with the contest.

Strategy:

From this insight the contest "Badhaai Do" was created, to gain engagement towards the movie and the product.
The contest was created to gain new lead and introduce the new page of CRAX.

The contest was launched on CRAX Instagram & Facebook in it's first phase.

Result:

The contest gained a lot of engagement, clocking:

• Over 4 thousand participant

• Over 159,262 likes

• Over thousand shares

• Overall 4,302,116 digital reach

• Gained over 1,000 new leads