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    I worked on this project during my traineeship at Zwoelf Studio. The task was to create an identity for a new yoga studio in Budapest, called ‘Ho… Read More
    I worked on this project during my traineeship at Zwoelf Studio. The task was to create an identity for a new yoga studio in Budapest, called ‘Holdam’ which means ‘my moon’. Read Less
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Concept
 
I worked on this project during my traineeship at made by zwoelf studio.
The task was to create an identity for a new yoga studio in Budapest, called ‘Holdam’ which means ‘my moon’. The studio wanted a modern, clean, stereotype-free design, without anything related to the Moon.
Their objective is to create a studio representing the traditional values of the yoga in a modern way.
For the logo I used the ‘Pranic Body’ illustration from the book ‘Asana Pranayama Mudra Banha’ combinating
it with the yoga poses, ‘asanas’ and the result is a dynamic identity which can be used on many surfaces.
 
 
1 SPIRITUALITY
 
-according to Kundalini yoga, the human has 10 bodies
the eighth body is the Pranic Body and it holds and
circulates prana, or life force
2 PHYSICALITY
 
Asanas: body position in yoga
logovariations
pictograms
Concept 2
 
In this concept the base was the human body, specially the texture of the muscles. Then I took parts from it, and put it in a circle from, reflecting on the name of the studio (HOLDAM=MY MOON).
logovariations