Willow is part of beauty box project I worked on. When coming up with concepts for it, I mostly wanted to portray vegan products and products that would cater to every gender and skin type.The name and word mark came about as Willow signified a tree which promotes new life and rejuvenation. The little leaves at the start and end of 'W' show a breath of new life.
The Beauty Boxes:
Chamomile and Jasmine for natural cleansing of skin.
Almond Milk and Rose for oily skin.
Initial Stage Ads for Newspaper below
Magazine Ad below
Target Ads Indoor below
Launch Ads Indoor
