Daikin is well-known for its high quality Air Conditioner. However, Daikin Air Purifier, though owning super outstanding technology (Streamer Technology, HEPA filter cartridge, sterilized air humidifier, Japanese quality), is not as famous as the Air-Con.
Therefore, this campaign focused on exploiting the outstanding functional and emotional benefits of the product on social media, so that users know the Daikin Air Purifier better.
In this project, I was responsible for building social content plan (which includes content pillars, content angles, content direction) and executing detailed captions. More than that, I even brainstormed (with myself and with Design Team) to come up with creative formats and layouts.
MAIN VIDEO (iTVC)
Open link in the new tab to see full post: Facebook
SOCIAL POST
Pillar: Từ Điển Không Khí Daikin (Daikin Air Purifier Dictionary)
As the technology of Daikin Air Purifier is quite unfamiliar with users, we tried to explain them to users in a more interesting and understandable. And for explanation, which is better than the dictionary?
Open link in the new tab to see full post: Facebook
Open link in the new tab to see full post: Facebook
Pillar: Highlighting 4 key benefits
Yes, this pillar is unnamed because it was not initially in the plan. However, when the client required more content directions to highlight 4 key benefits, our team was flexible enough to think of new content. And there comes these posts:
Open link in the new tab to see full post: Facebook
Pillar: Bản Tin Không Khí (Air News)
For users who never use Air Purifier before, they never got aware of the polluted air around them. So, with the objective of triggering them to buy Daikin Air Purifier, we informed them with the air news related to recent air conditions.
Open link in the new tab to see full post: Facebook
Open link in the new tab to see full post: Facebook
Pillar: Tổng Đài Daikin (Daikin Help Center)
For users who are new to Daikin Air Purifier, they will not know how to maximize the usage (how to clean the filter,...). As a result, Daikin Help Center will show them with informative and helpful tips to help them more familiar with Daikin Air Purifier.
Open link in the new tab to see full post: Daikin Vietnam – Posts | Facebook
Open link in the new tab to see full post: Facebook
Open link in the new tab to see full post: Facebook
DAIKIN - IDEA GRAVEYARD
They never stood a chance to appear on Daikin Vietnam fanpage, so I would like to commemorate them here. I hope that in the other world, they will bless me on this creative journey.
And the credit goes to... *add clapping sound here*
Creative Director: Trọng Nguyễn
Creative Lead: Hoàn Vũ (Art Director), Hạ Vy (Copywriter)
Social Writer: Nghĩa Nguyễn
Copywriter Intern: Thùy Trang
Designer: Thành Đoàn
