I designed a new icon playing with symmetrical curved shapes to obtain the feeling of motion and physical performance. The Eiffel tower is the well known emblem of Paris and it's often used throughout French sports federation.
I tried to reinvent the design of the tower by giving as motion and energy that we could in the shape of this new logomark. The stylization evokes running and jumping trajectories. 

The outcome is closed to the aesthetic of an arrow or the year 2022, and the track which fit to express the dynamic of athletics.

This minimalistic symbol was completed with a new custom wordmark “MPDH”. The custom type design evokes the graphics of the runway corridors

Paris Disability month, a new brand architecture that is legible, coherent and adaptable to enhance Paris Athletic Federation's presence and actions throughout the territory.