Key concepts:
balance, ecosystem, food webs, chemical bonds, progression
Abstract:
In approaching this design I was intrigued with the interrelated visual concepts of food webs, ecosystems and chemical bonds. These concepts can be represented in their base form as a series of nodes and connectors. Using that as a starting point, I then wanted to incorporate a sense of balance while maintaining a "natural" tone. Additionally, I wanted the mark to make visual sense across EHI's various focal points of engagement.