Pitz
Location: Brazil
Industry: Food
Illustration and Creative Designer: Giovanna Guarnieri Baptista
Deliverables: Brand visual identity (logo, color palette and typography) and label for aluminum can tube packaging
Briefing Potato Snacks
Pitz comes with the goal of being much more than a competitor to Pringles and Ruffles, so it seeks to stand out on the gondola with a differentiated design.
Focused 100% on the young public, the brand wants to create a fun and sincere communication language.
Pitz is a brand created for the young public, which wants to talk to these people through the brand and label.
With a fun language, the brand wants to make a difference and draw a lot of attention in the gondola. We love typography with personality, strong and that interacts with the consumer.
Pitz is a young, fun, communicative brand that accompanies you in all moments and situations.
The typography choice was FUN, to better represent the fun of being the potato of the moment! Giving more personality to the brand.
The colors I chose to use bright and saturated colors to draw more attention from young people and give joy in conjunction with fun illustrations in apartment design style interacting with the consumer giving an air of modern and current.
Pitz, the potato of the moment!
It comes with the goal of standing out in the gondola with a differentiated design.
With a total focus on the young public, the brand wants to create a fun and sincere communication language.
In addition to our original, beloved flavor for the radicals of the time, we are now launching a new flavor: onion, for the restless of the time!
Dieline Packaging
The end
Thanks for Watching!
