Rebrand/Identidade Visual Águia Distribuidora


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O DESAFIO

Criar o reposicionamento estratégico de marca e negócio da empresa Águia Distribuidora que após anos de mercado buscava criar uma nova conexão com seu mercado, junto a seu reposicionamento um grande desafio: o lançamento de produtos próprios dentro de sua vasta linha de produtos distribuídos. O objetivo era criar algo novo, fora do padrão do mercado de distribuidoras, uma nova visão sobre a função desse importante segmento de mercado.

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THE CHALLENGE

Create the strategic repositioning of the brand and business of Águia Distribuidora, which after years in the market sought to create a new connection with its market, along with its repositioning a challenge: the launch of its own products within its vast line distributed. The objective was to create something new, outside the standard of the distributor market, a new vision of the role of this important market segment.



how to differentiate yourself in a highly competitive market?  how to make the process closer?



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Essa foi a pergunta que guiou a criação da nova identidade da Águia, como trazer uma nova visão para esse mercado, como se destacar perante milhares, e principalmente como fugir do tradicionalismo.

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This was the question that guided the creation of Águia's new identity, how to bring a new vision to this market, how to stand out in front of thousands, and especially how to escape traditionalism.


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Com um conhecimento vasto, comprometimento com sua entrega e um atendimento próximo e amigável a empresa já se destacava no aspecto interno, seus pilares estavam claros, mas um grande desafio ainda estava a espreita, como fugir da figura da ÁGUIA tradicional, tão usada em marcas ao redor do mundo, uma imagem desgastada que precisava ser renovada.

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With a vast knowledge, commitment to its delivery and a close and friendly service, the company already stood out in the internal aspect, its pillars were clear, but a great challenge was still lurking, how to escape the figure of the traditional EAGLE, so used in brands around the world, a worn-out image that needed to be renewed.



The flight of the eagle, symbol of freedom, strength and greatness. An eagle can keep its focus on prey up to 5 km away, its objective is clear and always achieved, in a simple way the eagle is represented in its sublime flight.
The constellation Aquili (eagle) one of the largest existing and one of the first to be found in Mesopotamia, named in honor of the eagle of zeus and for its shape reminiscent of the bird. Stars are guides, constant presence force. Águia offers a constellation of products.
Location points. Águia is present throughout the region, bringing the best products with quality and proximity, bringing together friends along the way and thus forming a community.

A arquitetura de marca

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Com a identidade principal estabelecida, suas submarcas precisavam ser definidas, a arquitetura de marca escolhida foi a ENDOSSADA, o objetivo era criar uma marca forte e presente, que ligasse a história que já estava construída por seu nome.

Utilizando o símbolo como guia, as submarcas se diferem por seus nomes e cores, sempre mantendo o mesmo simbolismo. Outro ponto importante é o nome de cada marca, sempre baseada em uma espécie de ÁGUIA, mais um ponto de ligação a marca mãe, além de trazer possibilidades infinitas para o futuro da marca, podendo batizar novos produtos dentro do conceito da marca.

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With the main identity established, its sub-brands needed to be defined, the chosen brand architecture was ENDORSED, the objective was to create a strong and present brand, which would link the history that was already built by its name.

Using the symbol as a guide, the sub-brands differ by their names and colors, always keeping the same symbolism. Another important point is the name of each brand, always based on a species of EAGLES, another point of connection to the mother brand, in addition to bringing infinite possibilities for the brand's future, being able to baptize new products within the brand's concept.
Moved by the challenge of being together, of being a presence in the most diverse and varied ways. We are made of people, who understand that the business doesn't end with the sale, but that it starts with the sale and that selling is not about numbers, it's about having someone to count on.

We strengthen ourselves in the community because we believe that working in a network is to be the best we can be, and to deliver this best continuously, is to think about the way from the product to the final consumer and at each point or stop, we can be sure that we can do it. and be the difference.
the strength of being present
Rebrand/Identidade Visual Águia Distribuidora
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Rebrand/Identidade Visual Águia Distribuidora

Criar o reposicionamento estratégico de marca e negócio da empresa Águia Distribuidora que após anos de mercado buscava criar uma nova conexão co Read More

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