Saving millions of happy, healthy kisses across the country before you even knew it!
Carmex™ originated in 1937 as a local lip balm product sold in jars from the trunk of a car. Slowly but steadily growing overtime, branching out to different states with new products and formulas, the impact left by this over-the-counter brand is not one to dismiss. For Carmex's upcoming 90th anniversary in 2027, this familiar image is given a new coat of paint with a brand new, beautifully illustrated package containing the timeless tube of lip balm. It brings a lovely scenario to life in which Carmex™ saved lips from chapping and sunburn, allowing for fun activities and memorable kisses for as long as it's been around, while tracing back to the brand's origins as a homemade product sold from a trunk.
