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The hologram design trend is a force to be reckoned with. In its simplest terms, a hologram is a photograph of light that’s scattered from an object and then displayed in a three-dimensional way. You’ve seen holograms in many different applications, from their use in Star Wars movies to the so-called rainbow holograms that are on the backs of your credit cards for security reasons, just to name a few. Holograms have been around for decades, with the technology behind their roots dating all the way back to the 1920s. However, the hologram design trend is experiencing a renaissance recently, with the holographic method being applied in design across a myriad of industries. Let’s take an in-depth look at how holograms have left their mark on design and continue to do so well into the 21st century.
The History of the Hologram Design Trend
Holograms are attractive to look at from a purely aesthetic point of view, but their origins are firmly rooted in hard science. They were recognized on a prominent scale for the first time in 1971 when the physicist Dennis Gabor received the Nobel Prize for Physics for inventing and developing the holographic method. Though he received the prize in 1971, his work was performed in the late 1940s, which in turn was based on pioneering work by scientists in the 1920s who were active in X-ray microscopy. However, even as early as 1962, great strides were being made in holographic advancement. Thanks to the invention of the laser, the first optical holograms that were capable of recording 3D objects were produced by the Soviet Union’s Yuri Denisyuk, another physicist, and by the University of Michigan’s Emmett Leith, a professor of electrical engineering, and Juris Upatnieks, yet another physicist. From these early origins of a purely scientific application, holograms have come a long way. Today, everyone without a scientific background can easily identify and appreciate them.
How Does a Hologram Work?
According to the Holocenter, the Center for the Holographic Arts, a hologram is: “a physical structure that diffracts light into an image. The term ‘hologram’ can refer to both the encoded material and the resulting image.” A hologram works based on the principle of interference. The hologram will capture the disruptive relationship among two or more beams of light, such as laser beams. One of these beams shines right onto the recording medium to function as a reference point for the light that’s scattered from the illuminated scene. The hologram will capture this light in a way that relates to the entire area of the film. This contrasts starkly with your ordinary photograph, which only captures a relatively small space “aperture” of perspective, which is essentially the image that’s produced by concentrating this light onto a digital sensor or film.
Where to Find the Hologram Design Trend
Holograms are found in a slew of industries and applications. Below, we round up some of the more popular and impactful places where you can find and appreciate them.
Stationery of All Kinds
Holograms are a perfect fit for stationery when you think about it. Stationery is writing material (envelopes, cards, papers, notes, etc.) that people can take for granted due to its omnipresence and the mundaneness that’s associated with office supplies in general. Holograms, therefore, are the perfect element to add to your everyday piece of stationery to spruce it up and take it beyond the ordinary. Here are just some of the different ways you can observe the hologram design trend in stationery:
On greeting cards of all types
On various invitations
On specific postage stamps, some of which have been specially issued just for the holograms
On stickers
On gift-wrapping paper
On pens, pencils and other writing materials that have been coated with a holographic sheen
So the next time you’re in your favorite stationery or office-supply store—or perhaps just navigating through the various pins and boards on Pinterest—see if you can spot some of these holographic touches to these writing materials. Also, don’t forget to visit our marketplace if you’re working on a project where you need to include some holographic materials in your paper-based designs:
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