Client: Deliverables:
Rogers Aviation Services Art Direction
Brand Identity
Brand Guidelines
The Problem:
Rogers Aviation Services is a small consulting agency in the giant that is the aviation industry. The primary goal was to employ strategies that would help the brand be distinctive, memorable, and allow Rogers Aviation Services to soar above the competition.
The Mark:
This mark had been chosen to identify the most with the brand, and communicated the messaging best to the target audience. With the trusting colors of the color palette, and upward moving qualities of the mark - Rogers Aviation Services is sure to make clients feel they're in capable hands.
Rejected Concepts:
The concepts were seen as to not help aid with the messaging at all for the brand, whether it was too cliché, not memorable enough, or simply just not enough to hone in on the key pain points for the brand. These marks would not be used as part of the brand identity for Rogers Aviation Services.
Color Palette:
The color palette was carefully chosen to tie the entirety of the brand together. Blues for trustworthiness, black for a sense of luxury and power, and white as a balancing color to bring harmony to the color palette. All of the colors were slightly desaturated to help speak more to the older, professional demographic of the customer base.
