Identity system and brand guidelines for Unity Preparatory School of Brooklyn, a grade six through twelve, tuition-free public charter school in Brooklyn, New York which opened for its inaugural class in Fall 2013. The school focuses on combining a rigorous academic curriculum with strong co-curricular programs in athletics, performing arts, technology and design based on a student’s interests.
The identity is built around the concept of the golden section, a unifying mathematical proportion present in music, art, biology and technology, rendered in the form of a traditional academic coat-of-arms. The shield itself takes its form from the first initial ‘U’, creating a natural compositional harmony between the school’s name and logo mark.
In addition to the logo, print collateral and brand assets, the guidelines contain direction for a comprehensive school uniform system and interior/exterior signage package for the Unity Prep school environment.