We all love to buy souvenirs and sentimental gifts for our loved ones.

“Sonyachna” is a store that could sell gift novelties and souvenirs.
I set a goal to create a brand identity with a special bright logo that has a picture of a girl's head with lush hair of sunny colors. This picture fits perfectly with the name and helps to make the store memorable. The logo also acts as an identification mechanism; a bright image of the brand with the right font and color scheme evokes certain emotions that motivate people to buy.