Nurse & Midwifery Council
The problem: The NMC wanted to use facebook to further engage with their members and also highlight their newly released code of conduct.
The solution: A Facebook app that encompassed a quiz, posing questions to members on the code (name) with multiple answers, thus ensuring the user had thought about the code, some specific points in it and the importance of it. When completed, the user would get a badge posted to their wall showing they were a code champion and the opportunity to invite others to take the quiz. This provided a viral opportunity to increase awareness of the code and organisation.