Logo and corporate identity of a case and equipment manufacturer
The company "Altair" — manufacturer and supplier of protective coffers, fittings, cable ladders and other stage equipment, as well as accessories. One of the representatives of the German brand Adam Hall in Russia.
We had to develop a new logo and brand identity, reflecting the advantages of the brand (speed, systems, simplicity).
Minimalism and dynamics in graphics
The logo is expressive, combining minimalism, sustainability and energy. Clarity and rigor are achieved by using capital letters and the absence of some elements. And the energy is given by bright, saturated color and active diagonals. The combination of these characteristic features makes the logo rather brutal.
The icon keeps the minimalism and dynamism of the sign. The main element is the contrasting slash, symbolizing energetic movement, development, striving for leadership. On the layout, this diagonal is used to accentuate, highlight the main thing.
Creative team
Art director: Irina Shmidt
Strategist: Irina Mokrousova
Designer: Olga Lyashenko
Project Manager: Anna Artemova
