Interior designer Kathryn Chaplow asked Conduit to create a brand and collateral system that would truly represent her. During our initial conversations about defining her brand, we were surprised to learn that she doesn’t have a favorite color. This little insight informed our design, leading us to create a business system that uses the Pantone spectrum to represent her diverse taste. Unique stationery sizes and stickers let Kathryn add a personal element to every touchpoint, reinforcing the attention to detail of her brand.